Email Drip Automation · Behaviour-Triggered Sequences

Nurture Every Lead.
Without Lifting a Finger.

AI-written email sequences that trigger on real behaviour — sign-up, demo request, abandoned form, 7-day silence — and guide each lead through your funnel automatically, from first touch to closed deal.

Why drip sequences outperform everything else
📧
4× higher engagement vs broadcast emails
Triggered sequences reach people at exactly the right moment, so they read and act.
🔄
Sequences run 24/7 without your team touching them
Once built, every lead gets followed up — weekends, holidays, midnight included.
📈
2.1× average revenue per subscriber vs one-off emails
Consistent, contextual touchpoints compound into measurably more revenue.
Gmail Outlook HubSpot Zoho Mailchimp
4×
engagement vs broadcast blasts
2.1×
revenue per subscriber vs one-off emails
72h
average speed to first follow-up without drip
0
emails manually written after setup
Why Drip Wins

Broadcast Emails vs
Drip Sequences

Most businesses are still sending the same email to everyone and wondering why it doesn't work. Here's the difference that matters.

📢 Broadcast Blasts
×

Same email to everyone — whether they've been a customer for 3 years or signed up 10 minutes ago.

×

Sent once, forgotten — if they didn't open it on Tuesday, the opportunity is gone.

×

No logic based on what the recipient does — clicks, opens, replies, and silence all get the same treatment.

×

Irrelevant to most readers — a cold lead and a warm prospect receive identical messaging.

×

High unsubscribe rate — people opt out because the emails feel generic and poorly timed.

Drip Sequences

Personalised to each person's actions — every lead gets a journey built around what they've actually done.

Sends the right email at the right moment — triggered by behaviour, not a calendar date someone guessed at.

Adapts based on opens, clicks, replies, and no-reply — the sequence forks based on what the lead actually does.

Always contextually relevant — messaging matches precisely where each person is in their buying journey.

High engagement, low churn — people stay subscribed because the emails feel like they were written for them.

What We Build

Sequence Types We Build

Every sequence has a specific job to do. We build the right one for every stage of your funnel — not a one-size-fits-all template.

🆕

Welcome Sequence

Onboard new leads with a 5-email introduction to your business, building trust and familiarity before they're ready to buy. First impressions that last.

5 emails · 2 weeks
🛒

Abandoned Cart / Form

Re-engage users who started but didn't finish, with urgency-driven reminders and well-placed social proof to bring them back to the moment of intent.

3 emails · 72 hours
📋

Lead Nurture

Long-form 8–12 email journeys that educate, build credibility, and move cold leads toward a sales conversation — even if they're months away from buying.

8–12 emails · 6–8 weeks
🔥

Re-Engagement

Win back cold subscribers with a 3-email "are you still interested?" sequence before they churn forever. Recover revenue that most businesses leave on the table.

3 emails · 10 days
🤝

Post-Purchase

Turn buyers into repeat customers with thank-you emails, product tips, upsell offers at the right moment, and automated review and referral requests.

6 emails · 4 weeks

Demo / Trial Follow-Up

Accelerate conversion with proof-point emails, objection handling, and a time-limited incentive sequence designed to get demos-to-paid across the line.

5 emails · 14 days
Our Process

How We Build Your Sequences

From funnel mapping to live automation — a structured four-step process that gets your sequences working in days, not months.

🗺️

Funnel Mapping

We map your full customer journey: where leads enter, what triggers each stage, and what outcome each individual email should drive toward conversion.

✍️

AI Copywriting

Every email written by AI trained on your brand voice and offer details, then reviewed and approved by you before anything goes live. You'll love every word.

🔌

Platform Setup

Sequences built inside your existing email platform — HubSpot, Mailchimp, Zoho Campaigns, Mailerlite, or Outlook. No migration, no disruption.

📊

Optimise & Report

Open rates, click rates, reply rates, and conversion events tracked monthly. Underperforming emails are rewritten based on data — nothing is ever guesswork.

Everything You Get

What's Included

Every engagement includes everything you need to run sequences that actually convert — no hidden add-ons, no surprises.

✍️

Full AI Copywriting

Subject lines, preview text, body copy, and CTA for every email in the sequence — written, reviewed, and refined before launch.

🎯

Behavioural Triggers

Sequences fire based on real actions: form fill, link click, page visit, email open, or no-open after N days. Always contextual.

🖼️

Branded Email Templates

Clean, mobile-first HTML templates designed to match your brand colours, fonts, and visual identity — not generic stock layouts.

🔗

CRM & Platform Integration

Connected to your existing tools: HubSpot, Zoho, Mailchimp, Klaviyo, or Outlook. Leads flow in, data flows back — seamlessly.

📊

Conversion Tracking

Every email tied to a measurable outcome: demo booked, product purchased, quote requested. You always know what's working.

🔄

A/B Testing

Subject line and CTA variants tested continuously to improve open rates and click rates — sequences get better every month.

Who It's Built For

Who Should Use This

If you have a lead list, an email platform, and a sales funnel that depends on follow-up — drip automation is not optional.

🛒

E-commerce Brands

Cart recovery, post-purchase upsell, seasonal reactivation, and browse-abandonment sequences that recover revenue around the clock.

💻

SaaS & Software

Trial-to-paid conversion, feature adoption nudges, onboarding completion, and renewal sequences that reduce churn automatically.

🏢

B2B Service Firms

Long-cycle nurture for enterprise leads who take months to decide — stay top of mind through every stage without manual effort.

🎓

EdTech & Coaching

Enrolment sequences, course completion nudges, certification upsells, and premium programme offers delivered at exactly the right moment.

🏥

Healthcare

Appointment follow-ups, health education series, preventive care sequences, and patient re-engagement — compliant and compassionate.

🏗️

Real Estate

Property enquiry nurture, site visit reminders, post-visit follow-up, and mortgage pre-approval nudges for long-cycle property buyers.

Common Questions

Frequently Asked

We build sequences inside HubSpot, Zoho Campaigns, Mailchimp, Klaviyo, Mailerlite, and ActiveCampaign. We can also set up sequences directly in Gmail or Outlook using automation tools if you prefer not to switch platforms. No migration is ever required — we work within whatever you already have.
It depends on the sequence type. Welcome sequences are typically 4–6 emails delivered over 2 weeks. Lead nurture journeys can run 8–12 emails over 6–8 weeks. Re-engagement sequences are shorter — usually 3 emails over 10 days. We build the length based on your actual sales cycle, not a generic template.
We write everything. Our AI drafts every email using your brand guidelines, tone of voice, and offer details — then you review and approve before anything goes live. You will never write a single word yourself. The only input we need from you is a brief onboarding call and access to your platform.
Yes. Sequences are living automations — we review performance monthly and rewrite or adjust emails based on open rate, click rate, and conversion data. Nothing is ever "set and forget" without measurement. You can also request pauses or changes at any time — we respond within one business day.

Turn every lead into a customer —
automatically, forever.

Book a free 30-minute demo and we'll show you exactly which sequence types fit your funnel, and what they'd look like for your business.